Should you intend to make use of purple in trade you need to understand the characteristics of the colour together with its subliminal meanings because the messages the colour sends to your clients can have an enormous influence on its success.
This colour suggests wealth and extravagance, fantasy and the world of dreams and enhances spiritual interests and enlightenment because it combines the vitality and potential of purple with the spirituality and integrity of blue.
It strengthens individual’s sense of beauty and creativity.
If you are in a service industry, use some purple in your advertising and marketing, this way, you will advertise yours as a premium service provider. You may have seen this colour regularly being used to promote a top of the range products such as chocolate or some ladies’s beauty merchandise.
It is usually connected with the younster’s market as they see it as sexy and rebellious and is also synonym with sophistication and power.
That explains why it is most frequently utilised by companies in creative fields, psychics and beauty products.
Finally, it is a simple but fashionable and easy to wear colour as it goes well with a variety of colours; gold, taupe, turquoise, jade green, deep purple, magenta and yellow; combined with orange it creates a unique and elegant style.
Purple connotations in industry:
- psychic and intuitive
- humanitarian, selfless and limitless
- mystery, fable and the future
- creative, ingenuous and inventive
Poor purple connotations in industry:
- cynical and aloof, pompous and smug
- fraudulent and corrupt
- allusions of grandeur and social climber